Free tools for CRO (Conversion Rate Optimization)


Can someone help with a list of free (or with a min and preferably one time fee) tools for Conversion Rate Optimization? I am looking at using them to measure and improve conversations for a personal blog with around 5500 monthly sessions.


Interesting question Divya. Even I would love to know the list of free CRO tools. I am in a similar situation as yours :).


Hi Divya, I consider Google Analytics as the best free tool for CRO. You can check and compare content effectiveness of different articles on your blog, and use these insights to replicate what’s working and eliminate what’s not. You can use Advanced Segmentation to give you an idea of the behavior flow of your most relevant audience demographic.

Some other tools include - CrazyEgg, Sessioncam, Optimizely and Visual Website Optimizer.