Which platform of digital media should be used to generate lead for Real Estate companies?


#1

Which platform of digital media should be used to generate lead for Real Estate companies and how effective are those?


#2

Great question Shabbir. We are seeing a large number of real estate companies using digital marketing for lead generation & brand building including reputation management. Your choice of digital media will be a function of your target audience. You should begin by segmenting your prospects based on various parameters especially location, age, gender, profile. If you are looking at relatively quick results, you should consider following channels:

  1. Google Adwords including search, display & video ads

  2. Facebook Ads: you can target using age, gender, profile along with location

  3. LinkedIn Ads: you can target using age, gender, profile along with location

If you have a long term view and can spend creative resources, you can consider SEO & content marketing especially blogging, twitter, participation on relevant discussion forums/groups. It’s also a function of what kind of property are you promoting. If your property offers unique experience then the opportunity of content marketing is even higher.


#3

Thanks for the valuable suggestion. It’s really helpful.


#4

You are welcome Shabbir. When you implement these suggests about lead generation using digital media for real estate, please do share your successes & challenges here. Your experience will be valuable for other community members to learn more and contribute back to your success as well.