Social Media helps in creating a much needed visibility for brands / companies. However, sometime it's negatively affecting the future business prospects.
The case in point is, how to promote a B2B brand - whose Customers as well as Suppliers are on the same platform (Linkedin / FB). As any news update / post - gives a vital information on business activities of the brand / brand owners.
At the same time this B2B brands wish to ensure that the larger customers should know about them, should be aware about the technological advancement made by the B2B brand (to help increase their sales prospects), about their new licence registration and much more.
Comments / suggestions, past case studies are welcome.