How can I decide which keywords to be added while creating campaign as in which keywords will have maximum CTR?


#1

How can I decide which keywords to be added while creating campaign as in which keywords will have maximum CTR?


#2

It completely depends upon your understanding of your target audience and their search behaviour.

For example, if you are into the business of selling Madhubani paintings and one of your ad keyword is “Buy Madhubani Painting” with a great ad text and right landing page. The chances of ad appearing high on Google Search and user clicking is much more! ’

But, if you are bidding on paintings / Indian paintings, the chances ad appearing on search result and user clicking are quite low!