Google Adwords or Facebook ads


#1

I’m thinking of investing in online advertising, but I’m confused between the two choices:
Facebook ads and Google Adwords. Which platform is recommended for doing initial investment?


#2

Depends on objective.


#3

Google Ads ( Search Ads ) : Is kind of pull strategy so you can see a clear intent of the person.
Facebook ( Ads ) : Is more of push strategy where you target your prospects or intended customer on basis of gender interests etc. Similarly GDN is also a little similar push mechanism.

As Prateek said it also depends on the objective and kind of business

Regards
Gaurav Arora ( Co-Founder SocialPanga )