Do you think there is enough demand for Digital Marketing professionals in the Indian business ecosystem as compared to that in the developed nations such as USA? Is it a good career choice?
Interesting question Rohit. To be honest, I never thought that there’s less demand of skilled digital marketing professionals in India. While I doubt that India will follow a trend similar to IT for outsourcing of digital marketing jobs, our local demand itself is huge and will continue to grow to absorb relevant digital marketing talent.
The challenge I see is lack of quality talent. Given low entry barrier, everyone in digital marketing positions him/herself as an expert on day 1 and that mindset needs to be shifted. Hopefully at Digital Vidya, we will be able to accelerate our contribution in developing digital marketing talent in India at desired pace :).
Having said that, quality of work done and required skill sets (both soft and technical) is at a higher level in developed markets such as USA. Similarly, technology leverage in digital marketing is also at a completely different level there vs India.